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Collective action 2.0
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ISBN: 9780081005798 0081005792 0081005679 9780081005675 Year: 2017 Publisher: Cambridge, MA, United States

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Collective Action 2.0 explores the issues related to information and communication technologies (ICTs) in detail, providing a balanced insight into how ICTs leverage and interact with collective action, which will have an impact on the current discourse. Recent events in different authoritarian regimes, such as Iran and Egypt, have drawn global attention to a developing phenomenon in collective action: People tend to organize through different social media platforms for political protest and resistance. This phenomenon describes a change in social structure and behavior tied to ICT. Social media platforms have been used to leverage collective action, which has in some cases arguably lead, to political revolution. The phenomenon also indicates that the way information is organized affects the organization of social structures with which it interoperates. The phenomenon also has another side, which is the use of social media for activist suppression, state and corporate surveillance, commodifi cation of social processes, demobilization, or for the mobilization of collective action toward undesirable ends. Analyzes social media and collective action in an in-depth and balanced manner Presents an account of avoiding technological determinism, utopianism, and fundamentalism Considers the underlying theory behind quick-paced social media Takes an interdisciplinary approach that will resonate with all those interested in social media and collective action, regardless of fi eld specialism

Keywords

Social media.


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Social media learning : novel text analytics for geolocation and topicmodeling
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ISBN: 3736985452 9783736985452 Year: 2017 Publisher: Göttingen, Germany : Cuvillier Verlag,

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Social media.


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Customer encounters on Twitter : a study of positive evaluation and complaint management on English corporate profiles
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ISBN: 9788323399971 9788323346579 8323399972 Year: 2019 Publisher: Krakow : Jagiellonian University Press,

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The book presents a discussion of the selected properties of customer encounters conducted on brand profiles on Twitter. The first part of the book discusses social media and their use in corporate communication, with a particular consideration of Twitter. It also defines customer encounters as a genre of interaction and presents an overview of previous research devoted to this area of communication. The second part of the publication concerns corporate profiles on Twitter and customer encounters conducted in this medium. The author characterizes consumer messages containing positive evaluation and complaints posted on company profiles. The strategies which companies use in response to positive and negative evaluations are discussed in detail. The publication also contains a description of selected conventional politeness acts used in the interaction as well as the language properties of tweets on the lexical and syntactic level. The discussion presented in the book shows Twitter as an important tool of image management and customer interaction.

Keywords

Social media. --- Twitter.


Book
Trending up : social media strategies for today's church
Authors: --- ---
ISBN: 1680671855 1680671863 9781680671865 Year: 2017 Publisher: Springfield, Missouri : Salubris Resources,

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Die Bedeutung von Social Media zur Steigerung von Arbeitgeberattraktivität im deutschen Gesundheitswesen : Empirische Studie zur Social Media Nutzung im Bereich Employer Branding
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ISBN: 3959343175 9783959343176 9783959348171 Year: 2015 Publisher: Hamburg, [Germany] : Diplomica Verlag,

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Higher education administration with social media
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ISBN: 1283055260 9786613055262 0857246526 9780857246523 9781283055260 6613055263 0857246518 9780857246516 Year: 2011 Publisher: Bingley, UK Emerald

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New technologies provide new ways of delivering the programs and services of higher educational (HE) institutions. Social media such as Facebook, blogs, Flickr, Twitter, and the Second Life virtual world engage constituents and enhance effectiveness. Understanding the trends in the expanding role of social media in HE and the related implications for staff preparedness and training is necessary for future-oriented administrators and practitioners. This book examines how social media are redefining what university communities are and the purposes and practices of the various functional areas in HE. It presents an overview of innovative practices in the recruitment, advising, retention, graduation and engagement of students and alumni, and examines social media in connection with enrollment management, advising and mentoring, public relations and alumni relations. Topics covered include: how Facebook helps and hinders students social integration; connecting fans and sports more intensively through social media; how to prepare staff to use social media in robust ways; and using social networking sites during the career management process, for social research and studying abroad.


Book
Selling social media : the political economy of social networking
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ISBN: 1501319701 1501319728 150131971X 9781501319709 9781501319693 Year: 2017 Publisher: New York : Bloomsbury Publishing,

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"Facebook, Twitter, Snapchat, YouTube, LinkedIn, and dozens of other services have been described as the vanguard of creative destruction across the media industries-disruptors of established business, heroes of a new economic narrative that supposes that the attention of individual users can be measured, managed, manipulated, backing methods that securitized, patented, and litigated attention in ways impossible before. Selling Social Media catalogues the key terms and discourses of the rise of social media firms with a particular emphasis on monetization, securitization, disruption, and litigation. Tensions between ideas and terms are critical, as the ways that different aspects of social media business are described change depending on the audience, scale, and maturity of the firm. These divergent discourses are bound together into a single story of social media, an industry that challenges the theories and descriptions of media that have come before. Through a reading of social media business this book offers a chance to revisit media theory in the context of a new social media companies and products that depend on a different understanding of media audiences, media industries, and public agency."--Bloomsbury Publishing.


Book
Social media
Authors: ---
ISBN: 1648026575 9781648026577 9781648026553 9781648026560 1648026567 1648026559 Year: 2021 Publisher: Charlotte, NC

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"Social media is a multi-faceted tool that has been used by educators and/or their students in ways both beneficial and detrimental. Despite the ubiquitous nature of this tool, there is much research still needed on the multitude of ways that social media impacts education. This book presents research on the influences of social media on education, broadly construed. Specifically, the research included in this book is categorized into four broad areas, examining the educational influence of social media on youth and college students, professional development in content areas, higher education learning, and social justice and activism. Chapter authors emphasize the opportunities of social media use in education and provide recommendations for how to address challenges that may arise with social media integration into the teaching and learning setting. These authors also advocate for use of social media to grow and enhance professional interaction among educators, moving beyond the social aspect of these platforms to advocate for educational and societal change. Individuals working in K-12 schools, teacher education, teacher professional development, and higher education, including pharmacy, nursing, dental and medical education, as well as those in other educational settings can use these findings to support and guide integration of social media into teaching and learning as well as their professional practice"--


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Why should companies invest in social media marketing? : parameters and means for performance measurement
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ISBN: 3960675232 9783960675235 9783960670230 Year: 2016 Publisher: Hamburg, [Germany] : Anchor Academic Publishing,

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Social media --- Marketing.


Book
A Sleepwalker's Guide to Social Media
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ISBN: 9781509537402 9781509537419 Year: 2020 Publisher: Cambridge Polity Press

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Positing online users as 'sleepwalkers', Tony Sampson offers an original and compelling approach for understanding how social media platforms produce subjectivities.Drawing on a wide range of theorists, including A.N. Whitehead and Gabriel Tarde, he provides tools to track his sleepwalker through the 'dark refrain of social media': a refrain that spreads through viral platform architectures with a staccato-like repetition of shock events, rumours, conspiracy, misinformation, big lies, search engine weaponization, data voids, populist strongmen, immune system failures, and far-right hate speech. Sampson's sleepwalker is not a pre-programmed smartphone junkie, but a conceptual personae intended to dodge capture by data doubles and lookalikes. Sleepwalkers are neither asleep nor wide awake; they are a liminal experimentation in collective mimicry and self-other relationality. Their purpose is to stir up a new kind of community that emerges from the potentialities of revolutionary contagion.At a time in which social media is influencing more people than ever, A Sleepwalker's Guide to Social Media is an important reference for students and scholars of media theory, digital media and social media.

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